Apple reportedly acquires video discovery service Matchatv

It's time to add another entry on our "Apple television rumors" timeline, as reports tonight indicate the company has acquired the team behind the second screen web / iPad app Matcha.tv. VentureBeat initially posted news of the acquisition at a price of between $1 and $1.5 million, which would appear to explain the aggregator's sudden disappearance back in May. If you weren't familiar with it before now, Matcha.tv was one of a number of efforts seeking to enable content discovery from mobile devices. By the time it closed its doors, it included TV listings of what's on cable / satellite, queues for online streaming from services like Netflix and Hulu, personalized recommendations and social network tie-ins. CEO Guy Piekarz told TechCrunch in May that the company has a "plan to provide something better in the future." We'll wait and see if speculation leans towards an IR blaster tie-in for the iPhone similar to the Galaxy S 4 and HTC One, controls for an integrated living room TV experience or something else entirely.

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Apple reportedly acquires video discovery service Matcha.tv