PAX Prime, where the crew of Final Fantasy XIV: A Realm Reborn will be throwing a two-day launch party.
The festivities start on Friday, August 30th and continue through the next day in the Seattle Ballroom at the Red Lion Hotel. The devs will show up to make their grand remarks, followed by autograph sessions, contests, raffle drawings, and hands-on gameplay sessions. It's here that you'll get to see FFXIV, not in the main PAX exhibit hall, so make plans accordingly if you want to be part of the celebration!
[Source: Square Enix press release]