Gara added the pre-order numbers are "higher than we've ever seen in 20 years in this business." It's this demand that led Sony to tell its retail partners that pre-orders after August 5 would not be guaranteed a console on launch day. Gara elaborated to OPM that Sony is "chasing demand" at this point.
GameStop ceased taking pre-orders for the console back in July, while Wal-Mart has stated it will open pre-orders for the console again in North America on August 24. The PS4 will launch for $399 on November 15 in North America and for €399/£349 on November 29 in Europe.