For the South by Southwest (SXSW) music / film / interactive festival in 2011, Apple built a temporary pop-up store so that attendees could purchase the second-generation iPad between conference talks or concerts. Now professional thorn-in-the-side-of-Apple Sonny Dickson has posted an internal Apple video on YouTube detailing the construction of the store.
It's amazing watching how the construction crews were able to create a fully functional Apple Store in a short amount of time, complete with decorations to make it appear just like one of the permanent retail facilities.
Apple opened another beautiful, one-of-a-kind store in Palo Alto, Calif., last weekend that was highlighted during Tuesday's iPhone 5s / 5c event.
- Key specs
- Form factor Tablet
- Operating system iOS (8)
- Screen size 9.7 inches
- Storage type Internal storage (16 GB, Flash)
- Maximum battery life Up to 10 hours
- Dimensions 9.4 x 6.6 x 0.24 in
- Weight 0.96 lb
- Announced 2014-10-16