Microsoft specifically outlines how the console's Kinect camera collects data during gameplay, possibly in response to targeted advertising concerns raised recently. "You control what happens to photographs taken during gameplay and whether voice commands are captured for analysis," Microsoft explains. "You can turn Kinect off at any time."
The updated policy also assures that Kinect's detailed facial recognition data will not be transmitted to outside sources, and will be deleted after each gameplay session. "Some game titles may take advantage of a new Xbox capability called expressions," the statement reads. "This feature allows you to use your defined facial expressions to control or influence a game. This data does not identify you, stays on the console and is destroyed once your session ends."