Producer Marc Singer commented on the new customization options: "We want to give a lot of skin options that are not just hairdos and color changes. We want to completely shift them from one spectrum to the other. We want effeminate males and we want burly, bulky females. We want animal-style stuff and old women and young kids."
Singer said that this was part of a game-wide effort to combat tired portrayals of sexy girls: "A lot of games nowadays are very over-sexualised or male-centric when it comes to character pools. When you have over-sexualised characters, when you have male-centric hero pools, that's not something that the Russians are concerned about, because culturally for them, it's not a big deal. And even in parts of Europe, it's not a big deal either. But in the US, it's a very big deal."
This change is ironic because the MOBA is perhaps best-known for originally forcing gamers to play their gender and incorporating gender-specific abilities and buffs, including a team-wide defensive buff if a female was part of the squad. Nival later decided to (mostly) remove these features for the NA/EU release, although gender locking is still part of the experience.