Trion data guru Barish Orhon is the author of the latest RIFT-centric dev blog. The piece touches on Trion's propensity for collecting game-related data and using it to improve the player experience. Topics include data collection systems as well as insight into the firm's daily activity report.
Said report tells Trion "how a game is doing day-to-day, week-to-week, but it also breaks down every in-game activity by user." The post also provides a couple of interesting case studies as well as the answer to what is RIFT's single most engaged in activity (harvesting artifacts).