For those who haven't yet launched into the vast and open world of EVE Online, PLEX is not only an in-game item, but also how players subscribe to the game. By either purchasing PLEX outright with real-world currency or earning it in-game, players are allowed to fly their ships for 30 more days. In other words, players aren't just donating in-game items, they're donating the item that allows them to play. To thank them for their contribution, CCP is rewarding donors with a special in-game shirt.
Those who want to donate can read more about the process over on the EVE community blog.
On November 8th 2013, Typhoon Haiyan (Typhoon Yolanda) struck the Philippines, leaving a trail of destruction and loss whose effects continue to be felt in the region. In response to this tragedy, CCP and their community of over a half million players will again host a PLEX for GOOD drive to aid survivors.
The PLEX for GOOD initiative is a cooperative effort between CCP and its player community which began to help victims of natural disasters such as the survivors of Typhoon Haiyan. PLEX, or the Pilot's License Extension, is a valuable item within EVE Online that may be used to add game time or may be traded on the EVE market. Rather than use their PLEX in game, the EVE players contribute the PLEX as a charitable donation. Since its creation, the PLEX for GOOD program has raised approximately $108,000 for those in need.
Beginning Wednesday November 20th, 2013 and running through Wednesday December 7, 2013, CCP hf. will be accepting PLEX for GOOD donations from participating EVE Online players. For each PLEX donated during this period, CCP will contribute USD $15 to the Icelandic Red Cross to fund their aid efforts in the Philippines, up to a maximum of USD $75,000.
For each PLEX donated, CCP will award donors two "virtual" t-shirts (one male, and one female) for use in EVE Online.