Take-Two files 'Bully Bullsworth Academy' trademark in Europe [Update]
Take-Two recently filed another trademark related to Rockstar's Bully property in Europe. Titled "Bully Bullworth Academy: Canis Canem Edit," the trademark was filed just a few days ago, on November 20. The publisher filed another Bully-related trademark in July with the USPTO.
Rockstar first developed Bully for PS2 in 2006, following it up with enhanced versions for Wii, PC and Xbox 360 in 2008. The latest trademark refers to the original game's New England boarding school setting, Bullworth Academy, which offers a stronger suggestion that Take-Two is doing more than just protecting the Rockstar property.
Update: As a point of clarification, since Bully launched as Canis Canem Edit in Europe, the trademark may also refer to a re-release of the original game.
