Blizzard: Eventbrite meant to combat scalpers
On the BlizzCon forums, CM Phenteo explains that one of the reasons Blizzard is using Eventbrite for ticket sales is to combat ticket scalping:
We're all for getting tickets into the hands of fans rather than scalpers, but considering the number of BlizzCon tickets up on Ebay, we're not entirely sure this strategy has worked. However, if Blizzard is able to take tickets away from scalpers, this makes Ebay ticket shopping even more hazardous than usual -- and with the way ticket pickup has worked in the past, it's always been a bit hazardous.
If you didn't score BlizzCon tickets last night, you'll have another chance this weekend.