Apple responds to the Rite Aid, CVS debacle in a very 'Apple' way
Apple is a company of actions, not words. Even when Tim Cook takes the stage to talk about how great his company is, it's always about the here and now, not empty promises about the future. Apple's official response regarding the refusal of Rite Aid and CVS to support Apple Pay -- the company's newly launched NFC payment system -- is deliciously "Apple" in that very same way. Provided to Business Insider, the statement reads:
The feedback we are getting from customers and retailers about Apple Pay is overwhelmingly positive and enthusiastic. We are working to get as many merchants as possible to support this convenient, secure and private payment option for consumers. Many retailers have already seen the benefits and are delighting their customers at over 220,000 locations.
In case you're having some trouble reading between the lines, let me translate that for you:
Dear Rite Aid/CVS,
People are already in love with Apple Pay and it doesn't matter if you don't like it. CurrentC is a disaster -- no, seriously, it has a 1-star rating with over 1,200 reviews -- and the only ones you're hurting by refusing to support our payment system is your own customers. Oh, and Walgreens already accepts Apple Pay, so you can either fall in line or make a nice little shanty over there on the wrong side of tech history.
Love, Apple
