At Huawei's CES press conference, executive VP Colin Giles reminisced on 2013, when the company truly embarked on moving from an ODM to a consumer-facing OEM. By the end of the year, 95% of all handsets left its factories with the Huawei branding attached, and in Q4 2013, smartphone shipments topped 17.5 million. In the previous quarter, the Chinese phone-crafter jumped into the top three manufacturers worldwide, according to various analysts. Despite all the company's success and rapid growth, there's no intention to slow down -- Giles wrapped things up by setting Huawei's sales targets for 2014, and no less than 80 million devices will do.

Huawei press conference at CES 2014

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Huawei had a pretty good 2013, wants to ship 80 million smartphones this year