Going mobile 'sunk' Mutant Football League's first go at Kickstarter
Mutant Football League will make a return to Kickstarter in late spring following an unsuccessful crowdfunding campaign last year, project creator Michael Mendheim told Joystiq. The project's first pass at Kickstarter ended in October without reaching its $750,000 goal, raising $141,821 in support.
According to data gathered in our own Crowdfund Bookie, successful gaming projects on Kickstarter and Indiegogo earn roughly $25,000 on average. Often, those successful campaigns are targeted at a few particular platforms, whereas Mutant Football League's scope spanned from mobile platforms to home consoles at the outset.
Mendheim initially gathered input from other developers and industry veterans that had experience running Kickstarter campaigns. Their suggestion was for Mendheim to focus on mobile platforms, which didn't fare well at Kickstarter. "So I led my Kickstarter campaign with mobile, and the backlash to that was just unbelievable," Mendheim said. "We were sunk that first day."
The logic follows that Mendheim's first attempt at raising funds for the project might have been a success with more moderate goals, which he plans to rectify this spring by lowering his ambitions. Not only will the upcoming crowdfunding campaign's monetary goal be significantly lowered, but the developer will continue Mutant Football League's development on PC for the time being, with other platforms to eventually follow.
