Bashiok wrote a blue post on this subject that addresses the situation pretty well.
Posted by Kalorea
Be honest bashiok do you not see the issues with this concerning the long term health of the game?
This is going to make the community worse.
Newer players will know less if they take advantage of this.
Yeeaaahhh... I think it's really easy and even attractive to people to daydream about worst case scenarios. I can't think of any games I've purchased where I thought the first thing I would do is create a high level character and skip the new game I just got, even if that option was available to me. I just paid for a game, and my first instinct is to not at least check out the beginning of that game? I don't know. Not to mention there are probably more ex-WoW players in the world than there are brand new never-played-an-MMO gamers.
Also, if you're good at games - you're a gamer - you're going to get a handle on WoW mechanics and systems pretty quick I think. Easy to learn difficult to master is our motto. And if you're not good at games, I don't think a few days of leveling is going to transform you into a Heroic raider.
I know enough people that I know them having leveled many 90's has still not made them good at the game, and so I think there's more to it than just leveling or not. Eeeeeeeven if a brand new gamer chooses to boost to 90 immediately, they're many weeks of content and experience away from where you are now, and that experience is going to be far and away more relevant than the challenges faced while leveling.
Posted by Kalorea
The money gain will be short term because people will burn out faster.
Faster than someone who wants to play with their friends in the latest content where everyone is, comes back to see their bags a mess, and the long slog ahead of leveling through old content until they can get to where they want to actually play? :) I don't know.
Here's the deal with level 90 boosts. There are several situations in which this feature will be used.
Players that are currently playing the game may have an alt they'd like to get to level 90 quickly, so they'll choose it for the boost. Or maybe they decide they want to see the other faction's content when Warlords
comes out, but they don't really want to level an alt all the way through 1-90 on the other side, so they choose to boost a character for that purpose. These are also the people most likely to pay an additional fee for more level 90 boosting -- if they've got a stable of alts and they've only managed to level 8 out of the 10 characters, maybe they want to pay to boost the other two.
Players returning to the game after a long hiatus might want to catch up to their friends. After all, by this point in the expansion everyone is out there doing endgame content, and have been for quite some time -- why wouldn't a returning player want to get in and play where all the people are at? Returning players might also want to purchase additional boosts for the same reason -- they have a stable of alts that they'd like to catch up to current content.
Players that are completely new to the game and have never before played it. This is where it gets a little nebulous and tricky. Imagine, if you will, going into a store and seeing a box for a really cool-looking game featuring a bunch of menacing orcs on the cover and a lot of really cool features listed on the back. Maybe you played the Warcraft
RTS games once upon a time and you recognize the characters on the box -- Grom, Khadgar, Gul'dan, Ner'zhul -- and the thought of them being featured in an MMO is pretty cool. So you fork out the money to purchase, bring the box home, install it and hit play.
Which is when you are suddenly confronted with the fact that you have 10 years of content
to play through before you can get to the orcs on the box. Those cool, pretty landscapes that caught your eye? Yeah, you aren't going to see what you paid for until you finish everything else. Does that sound appealing to you? Does that sound particularly fair? Yes, we as current players have been playing right along and keeping up on content and story -- is it fair to expect someone picking up the latest expansion to play through every other expansion
to actually get to the content he paid for and expected to be playing?
Not really. Not at this stage of the game. Everyone else is already at level 90 and playing through the new stuff -- why shouldn't a new guy have the opportunity to play through it at the same time as everyone else? Why should a new player have to wait and slog through that content months after everyone else has already experienced it? That guy could be a new raider, he could be a new arena partner, he could just be a new friend -- but if he burns out on the idea that he's never really going to "catch up" to everyone currently playing at max level, we'll never know.
That new player is probably the least likely player in the world to purchase an additional level 90 boost. Why? Because now he has one character that skipped everything and gets to play with everyone else under the sun. So why would he pay to skip another through everything, when he's got the chance to go back and play through it all at his leisure and see what he's missed? If he wants to, so be it -- it's his money, after all.
Really, what we're looking at with these level 90 boosts isn't going to kill the game -- it's going to revitalize it. It's going to potentially give us another giant pool of players that will happily participate in LFR, in heroics, in scenarios, in Battlegrounds, in raid guilds, on the Timeless Isle. People keep arguing that it's going to ruin the sense of "community" -- what is a community, if it's not welcoming new people into the group with open arms? Yes, some of these players may be shaky on class mechanics, they might not know their classes as fluently as those of us that have been playing for the past nine years.
But this is an opportunity for those of us that have been playing for so very long. It's an opportunity to embrace the new, grab these new guys, show them what's what, and get down to the very important business of killing dragons on the internet. We've got a game we already love. Why would we ever refuse to share it?