The Daily Grind: How much thought do you put into guild creation?

Star Citizen'sOrganizations rollout caught me a bit unprepared this week. I knew it was coming, but I hadn't set aside any time to come up with a guild concept, a set of goals, or even a name. Heck, I don't even know if I want to lead a guild when Cloud Imperium's sci-fi spacesim sandbox launches, but it's nonetheless neat to get in on the ground floor and play around with some of the Organization admin tools.

What about you, Massively readers? Assuming you lead MMO guilds, how much thought goes into your guild creation process? Do you make the same guild in every MMO? Do you come up with different concepts for different games, or are you just looking for people to help you clear content?

Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!