EA looks to WB's Batman: Arkham success with Star Wars games

In a recent interview with Fortune, Electronic Arts CEO Andrew Wilson discussed his vision for the company, as well as the challenges he's faced, since taking over in September of last year. While most of the interview was a CEO issuing statements meant to assure his company's audience that they're focused on making great games, Wilson also noted the success of other publishers.

When discussing the company's recent licensing deal with Disney to produce Star Wars games, Wilson pointed to Warner Bros. Interactive's Arkham series as an example of how to do licensed properties right: "What Warner Bros. did with Batman was take the core roots of that IP and manifest that inside the walls of Gotham City and delivered an interactive experience that had real ties to what you would see in the films and what you had read in the comics, while having its own life because it could provide such deep and more immersive storylines," Wilson said.

"When we look at the Star Wars properties, that's how we're looking at it. We're not trying to build a game that replicates the storyline of any particular film."

Wilson also left the door open regarding what business model future EA games would follow. Comparing the mobile and home game markets, Wilson said, "I don't think ... that all of us are suddenly going to stop playing games on our 60-inch TVs because that's great gaming, and that's great entertainment. How you get that game there, I think that's anyone's guess."
[Image: Warner Bros.]

This article was originally published on Joystiq.