PAX Prime, PAX East, PAX Australia and now ... PAX South. The new show will take place in January 2015. The announcement was just made at PAX East by Penny Arcade's Jerry Holkins. PAX South will run from January 23-25 at an undisclosed venue.

"We've been hearing for years that those in the south had a tough time making it to the northern corners of the country," Penny Arcade President Robert Khoo explained during the conference. "PAX South has always been a matter of 'when' rather than 'if.'"

This announcement makes us feel like we should start predicting future expansions to the PAX tour, since extra shows don't seem entirely out of the question. Anyone care to take a bet that PAX Antarctica is next on the list? What about PAX Atlantis, where Bioshock franchise owner 2K Games co-hosts the event in a recreation of Rapture, complete with splicers? Talk about untapped markets!

Update: The location of PAX South is the Henry B. Gonzalez convention center.
[Image: Penny Arcade]
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REEDPOP AND PENNY ARCADE BRING GAMING FESTIVAL TO TEXAS WITH INTRODUCTION OF PAX SOUTH



Announced During East 2014, the Latest PAX Expansion to Debut in San Antonio in Early 2015



Boston, MA - April 12, 2014 - In front of a sellout crowd at PAX East 2014, ReedPOP, the world's leading producer of pop culture events, and Penny Arcade, one of the largest gaming communities on the Internet, announced the addition of a new PAX event to the calendar - PAX South. Slated to debut in San Antonio, Texas in early 2015, the southern addition marks the fourth PAX show and third to occur in the U.S., continuing the tradition of proving the most authentic celebration of game culture in the world.

PAX South expands an event calendar that includes shows in Seattle, Boston, and Melbourne, Australia.

The new show will build on the foundation of the PAX format giving fans a healthy mix of the latest and greatest in video games, tabletop games, game inspired music, competitive gameplay, and insight from leaders in the world of gaming. The annual events give gamers a PAX show for every season throughout the year.

"The love of gaming in all its many forms, whether that be on a TV, a computer, a phone, or even a tabletop, is hitting an all-time high. PAX gives gaming fans one place to get a glimpse of emerging trends and does it in a truly fun and interactive way," said Lance Fensterman, Global Vice President of ReedPOP.

Robert Khoo, Penny Arcade President, added, "Since its launch in 2004, PAX events have doubled in size almost every year, and our Seattle and Boston events represent the two largest gaming festivals in North America. We've been hearing for years that those in the south had a tough time making it to the northern corners of the country; PAX South has always been a matter of 'when' rather than 'if.'"

The addition of PAX South continues ReedPOP's recent expansion in the live events space as the company further solidifies its place as the world's number one provider of pop-culture events. Since the beginning of 2014 the company has announced the creation of a new consumer book event, BookCon, a targeted comic book convention in New York City, Special Edition: NYC, and the oversight of the largest comic convention in Australia, Oz Comic-Con.

About PAX

The PAX series of shows (Prime, East, South, and Australia) represent some of the largest gaming festivals in the world, drawing tens of thousands of attendees to each. Connecting the world's leading video and tabletop game makers with their most avid and influential fans, the shows also focus on the cultural aspects of gaming with panels, concerts, tournaments, and freeplay areas. (http://www.paxsite.com)

About ReedPOP

ReedPOP is a boutique group within Reed Exhibitions, which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime, East and Australia, Star Wars Celebration, and the UFC Fan Expo. In 2013 ReedPOP (has) added Star Wars Celebration Europe and PAX Australia to its rapidly expanding portfolio of international events. The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, and Asia/Pacific (including Australia).

This article was originally published on Joystiq.