Apple releases "Powerful" new iPhone 5s ad

pixies gigantic apple

Apple yesterday released a new iPhone 5s ad dubbed "Powerful." Set to the Pixies song "Gigantic", the ad shuffles through a variety of vignettes which showcase the myriad of interest ways consumers are using the iPhone 5s. The tagline appropriately reads, "You're more powerful than you think."

In conjunction with the new ad, Apple yesterday also added a new section to its iPhone 5s page. Dubbed "Powerful" as well, the page lets users explore some of the more intriguing apps showcased in the accompanying commercial.

This article was originally published on Tuaw.