According to sales and marketing analyst NPD Group
, 75 percent of American core gamers prefer physical game copies to digital distribution. The firm surveyed 7,900 core gamers to arrive at its conclusion. It defines "core gamer" as someone who plays at least five hours worth of action, adventure, fighting, flight, MMO, racing, RTS, RPG, shooter, or sports games per week on PCs, Microsoft or Sony consoles, or Macs.
The firm concludes that 34 million US gamers fall under its core definition, with the average core gamer playing 22 hours per week.
NPD's report also claims that while the overwhelming majority of its survey participants favor physical game copies, digital distribution is up five percent year-over-year.