Sony is looking to grab additional eyeballs by broadcasting its E3 2014 press event to more than 40 movie theaters in the U.S. and Canada. The "PlayStation E3 Experience" on the silver screen will include a special 30-minute show after the press event hosted by Geoff Keighley, featuring extended video game footage and interviews with developers. Without spoiling the surprise, Sony also teased door prizes for those that attend the viewing at one of the theaters.
PlayStation's E3 press conference is scheduled for Monday, June 9 at 8:30 p.m. ET (5:30 p.m. PT), with the show itself slated to begin a half hour later. Tickets are free, but those interested in attending should register soon before spaces fill up. The PlayStation Blog has a list of the venues hosting the viewing parties.
By comparison, while Nintendo is ditching the live stage show format for a second year in a row in favor of a Nintendo Direct stream for its E3 press conference, it is inviting 3,000 fans to Los Angeles to watch its Super Smash Bros. tournament.
Sony PlayStation 3 (late 2012)
Sony PlayStation 4