"As I've said previously, we know we fell short in two major areas with NBA Live 14," O'Brien said on EA Sports' site. " 5-on-5 gameplay didn't have the depth and polish of an EA Sports game and our visuals just weren't up to expectations for a next-gen title. We've been laser-focused on making sure that this isn't the case with NBA Live 15 and I'm really excited with our progress in those two areas."
O'Brien cited refined player models and lighting as visual improvements, while on the gameplay side EA's been in touch with NBA coaches to help give Live 15 more realism.
"Another equally important area of focus is improving flow and responsiveness in every area where you touch the ball," O'Brien added, "and we feel that shooting, passing and dribbling all feel much better this year."