GameStop is contemplating taking a greater interest in games during their development in order to secure exclusive content. Colin Sebastian of investment firm R.W. Baird recently discussed GameStop's future with the retailer, then told investors in a note that GameStop "indicated that software publishers are more enthusiastic about partnering with it." For example, publishers may offer "exclusive content on each major game release," and in longer terms, "future models may include GameStop offering exclusive gameplay" for games.
While GameStop already secures exclusive content for some major releases, this means the retailer may involve itself earlier in the development process than usual. As Sebastian clarified to GamesBeat
, the retailer would be "getting involved at the time of game development where there could be some content exclusive to [the retailer] included in the game." GameStop spokesperson Jackie Smith also added that the company is working with development partners "to get both physical and digital exclusives for our customers."