"We've taken flak for it," Braben said. "But the important thing for the alpha is, for it to be a genuine alpha, we didn't want huge numbers. Maybe we shouldn't have restricted it by price but it seemed like a logical thing to do. It seemed like a fair thing to do."
He goes on to say that while Frontier could have "thought more carefully" about how the prices would appear to gamers outside of Elite fandom, the devs "planned it this way for sound reasons, and part of that is going toward backing the game. We don't have a publisher here," Braben said. "That backing helps financially."