2K Games has preemptively boosted the pop cultural cred of NBA 2K15 by hiring musician, producer and creator of this omnipresent earworm Pharrell Williams to oversee the basketball sim's music selection.

"I tried to curate songs that were diverse but yet still proved to be motivational to gamers," said Williams in a 2K press release. "It was important to me that the music complemented the on-court action of NBA basketball in NBA 2K15."

"Pharrell's passion and reputation as a visionary producer and expertise from working with the NBA will be evident in the largest and most eclectic NBA 2K soundtrack ever," said NBA 2K vice president of marketing Alfie Brody. "We really listened to our fans' feedback on how we could improve their experience from a music standpoint, and we're confident Pharrell's collaboration in NBA 2K15 will impress players as much as it's impressed us."

Unfortunately lacking from the announcement is any word on what songs Williams chose, though if it mirrors his extensive music industry resumé, we should see a wide selection of pop, hip hop, techno and even the blurry catch-all known as alternative rock. 2K claims the soundtrack will be unveiled "later this summer."
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NEW YORK--(BUSINESS WIRE)--2K today announced a new collaboration with internationally-renowned artist and producer Pharrell Williams to curate the most extensive and unique soundtrack compilation in NBA 2K franchise history for NBA® 2K15, the next installment of the top-selling and top-rated NBA video game simulation franchise*. The partnership brings together one of music's most creative minds with one of the most successful entertainment properties of the last decade.

"We really listened to our fans' feedback on how we could improve their experience from a music standpoint, and we're confident Pharrell's collaboration in NBA 2K15 will impress players as much as it's impressed us."

"It was a cool experience. I tried to curate songs that were diverse but yet still proved to be motivational to gamers," said Pharrell. "It was important to me that the music complemented the on-court action of NBA basketball in NBA 2K15. I hope everyone enjoys it."

A renowned visionary across music, fashion, and design, Pharrell has served as a pop-culture force since his days as a founding member of N.E.R.D and the Neptunes to his latest venture with multi-media creative collective i am OTHER. His work includes producing tracks for some of the biggest albums of the decade, such as Kendrick Lamar's "Good Kid, M.A.A.D City" and Frank Ocean's "Channel Orange," as well as hit singles "Happy," "Blurred Lines" with Robin Thicke and "Get Lucky" with Daft Punk.

"Pharrell's passion and reputation as a visionary producer and expertise from working with the NBA will be evident in the largest and most eclectic NBA 2K soundtrack ever," said Alfie Brody, Vice President of Marketing for NBA 2K. "We really listened to our fans' feedback on how we could improve their experience from a music standpoint, and we're confident Pharrell's collaboration in NBA 2K15 will impress players as much as it's impressed us."

Pharrell's soundtrack selections will be revealed later this summer. Follow @NBA2K on Twitter and use the hashtag #YourTimeHasCome for the latest NBA 2K15 news.

Developed by Visual Concepts, a 2K studio, NBA 2K15 is not yet rated by the ESRB. NBA 2K15 is scheduled for release on October 7 in North America, and on October 10 internationally for the PlayStation®3 and PlayStation®4 computer entertainment systems, the Xbox One all-in-one games and entertainment system and Xbox 360 games and entertainment system from Microsoft; and Windows PC.

Customers can also pre-order NBA 2K15 by visiting http://2kgam.es/BuyNBA2K15.

*According to 2008 - 2014 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through May 2014.

2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today's most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, 2K Marin, 2K Czech, 2K Australia, Cat Daddy Games and 2K China. 2K's stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier's Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise**. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.

**According to 2008 - 2014 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through May 2014.

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This article was originally published on Joystiq.