New consoles are never easy on the wallet, so anything to take some of the sting out of that purchase is always appreciated. Case in point: well-known retailer ShopTo has just dropped the price of a brand-new PlayStation 4 to a penny under £300, which is quite simply the lowest price we've come across yet. That's basically a £50 saving compared with almost every other retailer (barring one that's selling the console for £325 via Play.com). This particular deal is only available through ShopTo's eBay storefront, and we've no idea how long the discount will be in effect for, so you might wanna ride that impulse straight to the checkout to be sure you don't miss out.