The job posting notes the candidate should have an "understanding [of] other games in the creativity space, including Little Big Planet, Minecraft and its popular mods, Roblox, Disney Infinity, Project Spark, and other upcoming efforts."
EA describes this as a "unique, emerging IP." We'd describe it as another "me too!" move by the publisher to keep shareholders appeased with a genre that requires massive investment and will be past its prime by launch. Oh well, better this than EA trying to push another MOBA in a saturated market. Sorry, another other MOBA.