Back on Sega Sammy, the company's consumer division did see net sales increase year-on-year by 13.3 percent, chiefly due to downloadable games like Phantasy Star Online 2 and smartphone titles like Puyo Puyo Quest and Chain Chronicle. However, with no major new releases, packaged software sales dipped by 12 percent. Overall, higher advertising costs pushed the division into the red with a 282 million yen operating loss ($2.74 million.)
As a whole, Sega Sammy posted a Q1 net profit of 5.5 billion yen ($53.4 million), down 57.4 percent year-on-year. With Japan's economy still laboring, Sega saw its Pachinko business, a major contributor to the company, suffer particularly with a 31 percent drop in operating profit. The company maintained its forecast of a 7 billion net loss ($68 million) for the six months ending in September 2014.