Michael Jackson's next posthumous act: The music video as tweet

Art for Michael Jackson's

Sony has used all kinds of technological tricks to sell you Michael Jackson's posthumous Xscape album, ranging from streaming music offers to life-size holograms. Its next move is something you're more likely to experience first-hand, however. The company's Epic Records label will premiere MJ's latest music video, "A Place with No Name," in a Twitter post; visit @MichaelJackson at 10PM Eastern tonight (August 13th) and you'll see the late King of Pop's promo attached to a tweet. Yes, it's ultimately a publicity grab for a music legend that doesn't need any stunts to capture the world's attention. With that said, there hasn't been a major music video launch on Twitter before -- it'll be interesting to see if Jackson can lure people away from the cat photos and social updates in their timelines, if just for a few minutes.