It was recently revealed that prior to the August 26 debut of Madden NFL 15, EA would make the game available exclusively to Xbox One owners with EA Access subscriptions. Curious fans grilled the EA Access Twitter account for more information until it replied with the following: "EA Access memebers [sic] will have six gameplay hours with the full Madden NFL 15 game."
If this sounds familiar, that's because it's not the first time EA has attempted to sell access to its pre-release sports games. The $25 annual EA Sports Season Ticket once offered players access to EA's releases three days before they hit store shelves. Unfortunately, those pre-release games stopped functioning once their physical counterparts hit retail shelves, forcing players to go out and pick up a copy of the game just to continue playing.
Madden NFL 15 (E3 2014)