"It's a brand new IP," Ninja Theory's Dominic Matthews said. "Senua is a new character. It's not tied to Heavenly Sword at all. I saw someone describe the name as someone just putting Heavenly Sword into Thesaurus.com and going, oh it's Hellblade. It's not something where we've gone, 'Yeah, let's make people think it is this.' We really like Heavenly Sword. We loved making that game. So it's actually more just we like making female protagonists that look in a certain style. And we like swords. And we like hell. It's more that."