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Report claims Apple unveiling new wearable device along with iPhones on 9/9

Apple Burberry

Mark your calendars, folks. September 9, 2014 is primed to be an exceedingly busy day.

A few weeks ago, John Paczkowski of Re/Code reported that Apple plans to hold an iPhone-oriented special media event on September 9. As we previously pointed out, the date is exactly 364 days since the iPhone 5s and 5c were revealed. In other words, the timing certainly makes a lot of sense.

Earlier today, Paczkowski updated his post with news that Apple also plans to introduce its long-rumored wearable device at the same September media event.

Apple now plans to unveil a new wearable alongside the two next-generation iPhones we told you the company will debut on September 9

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The new device will, predictably, make good use of Apple's HealthKit health and fitness platform. It will also - predictably - make good use of HomeKit, the company's new framework for controlling connected devices - though it's not clear how broadly or in what way.

Now Apple rumors are admittedly a dime a dozen, which is to say that a rumor is only as good its source. To that end, Paczkowski has a pretty good track record with this stuff. Just last year, for example, he correctly anticipated, two weeks in advance, Apple's plans to hold a special iPad oriented media event in late October.

While it's widely believed that Apple this fall will unveil two new iPhone models with larger displays, we really don't know much about what Apple's mythical wearable device will bring to the table aside from speculation regarding a number of fitness-oriented features.

With August steadily winding down and Apple seemingly gearing up for a busy fall, it's worth mentioning that Eddy Cue a few months back boldly stated that Apple's 2014 product pipeline is the best he's seen in 25 years. And for someone who was around for the development and launch of the iPod, iPhone, and iPad, that's saying something.

Meanwhile, shares of Apple are up on the news to about $102.22 at the time of this writing. Earlier in the day, the stock hit an all-time intraday high of $102.57 a share.