Apple last week posted a new page on its developer website relaying the most common reasons why applications are rejected from the App Store.
The list of reasons provided by Apple isn't terribly surprising, and includes obvious strikes such as clunky user interfaces, bugs, broken links, inaccurate app descriptions, and misleading app information. Still, the listing itself should serve as a helpful guide for anyone hoping to enter the wild west of mobile apps for the first time.
Before you develop your app, it's important to become familiar with the technical, content, and design criteria that we use to review all apps. We've highlighted some of the most common issues that cause apps to get rejected to help you better prepare your apps before submitting them for review.
Interestingly, Apple also provides a list of the top 10 reasons for App Store rejections, as of the seven-day period ending August 28. Presumably, the list will be updated weekly.
All in all, it's nice to see Apple continuing to open up about what was for quite some time a murky app approval process. Though Apple's App Store rejection policy rarely makes the news cycle these days, it wasn't all that long ago that we seemingly couldn't go more than a month without some story regarding an app that was inexplicably banned while more objectionable apps managed to sneak their way through.