Apple ranked the most valuable brand ahead of rival Google
Apple is the most valuable brand in the world, according to the 15th annual Interbrand Best Global Brands report. In the recently released 2014 list, Apple retained the top spot for the second straight year with a value of US$118.9 billion. This value represents a 21 percent year over year increase.
Apple edged out number two Google, which gained 15 percent to reach $107.4 billion. Apple and Google consistently rank high among brands, with the pair often competing for the number one position. While Interbrand ranks Apple ahead of Google, a competing list from BrandZ put Google in the number one slot, displacing Apple, which held first place for three years in a row.
While Apple and Google compete for first place honors, the remainder of the list is heavily populated by companies in the technology sector. Technology was the most valuable category included in this year's Interbrand report, comprising a total value of $493.2 billion. Besides Apple and Google, other technology companies that are listed among the top ten brands include Microsoft (#5) and Samsung (#7).
[Via The New York Times]
