Apple sets its sights on India with plans for 500 new resellers
People in the U.S. and Europe might not be able to walk into a coffee shop without seeing a half dozen iDevices being tapped on, but Apple's gadgets aren't quite as widespread in India. According to Times of India, Apple is hoping to push further into the emerging market by helping to spawn as many as 500 Apple authorized reseller locations across the country.
Apple's premium pricing model has been a big factor in the brand's lack of widespread appeal in India, where competitors like Samsung offer much cheaper options with subsidized pricing. Resellers would likely be able to offer better deals than official Apple Stores, which may help the iPhone reach a greater audience than it has thus far.
[via MacNN]
