Apple reportedly acquiring British music analytics service Semetric

Apple reportedly has acquired music analytics service Semetric, according to The Guardian. The British startup is responsible for the Musicmetric analytics tool that allows clients to track sales data, BitTorrent downloads and other metrics such as social network statistics and Spotify streaming. Apple declined to comment on this potential acquisition, noting that "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plan."

Details on the acquisition are not available, but it is likely that Apple may use Semetric's technology to improve its Beats Music service. Musicmetric's dashboard may provide musicians and music labels with a central hub to track iTunes sales, Beats Music streams and possibly engagement on other services. Apple is rumored to be working on a refresh of Beats Music following the US$3M acquisition of Beats Electronics last year.