Freeview's new on-demand service will be called Freeview Play
It's been eight months since we first become aware that Freeview is looking to take on YouView with a new on-demand service, but since then we haven't heard much about it. Thankfully, the company has decided now is the right time to share a little more information, which includes what the connected service will be called. Freeview Play will offer consumers the choice of live television and on-demand TV when it launches later this year. Like Freeview, Play will be subscription free and will be integrated in connected TVs and set-top boxes, although we don't yet know what it will look like. We do know, however, that with support from Freeview shareholders Arqiva, BBC, Channel 4, ITV and Sky, you can expect iPlayer, ITV Player and the new All 4 brand to be available on the service when it launches, finally letting you catch up on all the stuff you missed.
