'Mafia III' looks like the 1968 version of 'True Detective'

The first trailer for Mafia III takes us down to the American bayou in 1968, tied up and bloodied in the backseat of a car while Vietnam veteran Lincoln Clay menacingly espouses the true meaning of "family." Clay is Mafia III's main character and he represents a shift away from the snappily dressed, mainly white mobsters of previous Mafia games. Clay is an orphan who finds his family in the black mob of New Orleans, and when the Italian mob slaughters his new kin, Clay vows revenge and turns the city's organized-crime power structure on its head. Mafia III is due to hit Xbox One, PlayStation 4 and PC in 2016.

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Mafia III is helmed by a new 2K studio, Hangar 13, which is in turn led by award-winning Star Wars: The Force Unleashed writer Haden Blackman. The game offers players a choice in how to run Clay's burgeoning crime empire, whether via violent, brute force, or through stealth and deception.

"In Mafia III, we are introducing players to an unexpected new anti-hero and an iconic city to explore, all within a hard-boiled drama set during one of the most turbulent years in American history," Blackman says in a press release.