4 Ways Big Data and Mobile Phones Go together
It's not difficult to see why big data and mobile devices have become so prominent over the years. The convenience, portability, and overall effectiveness of both of these fields have contributed to their unstoppable rise. Today, no business functions without big data and no individual focus without a mobile phone by their side.
But what you may not have known is that they go together like nothing else. This guide is going to show you the main ways big data and mobile phones go together.
The Rise of Local SEO
Big data allows you to get a lot of information about your target audience. The problem is you don't often know how to segregate this information. Google has offered a solution to that due to the rise of local SEO. You'll find that local SEO is an immensely powerful tool for those who're using mobiles to search for you.
Local SEO is Google's invention. It involves making searches specific to your local area. This is designed to allow people get more relevant results to them.
They say that half of all people using local SEO will actually visit the business they are searching for within a day. The rise of local SEO has allowed businesses to use big data to hit an extremely segregated audience.
Change the Experience
Businesses using big data can easily tell when someone is accessing their website through a mobile device. Information like this, in the grand scheme of things, can allow you to provide a different experience. The mobile experience shouldn't be the same as the desktop experience, if you want to make any headway with your target market.
What you have to remember is that keeping your customers engaged is about catering to their needs. Using big data and the rise of mobile to change the experience will increase your conversion rates. A good example of a company using big data this way is YGreneWorks, which help customers with PACE financing for their next big home improvement.
Location-Based Tracking
One facet of big data is location-based tracking. Desktop computers aren't as easy to track because so many people are using VPNs, which hide where they're coming from. Furthermore, you can only ever have a static location. This doesn't tell you as much about someone. Tracking the mobile locations of your customer's changes things, though.
Modern smartphones come with GPS trackers inside. They are what allow you to use things like Google Maps when not connected to a network. The iPhone advisors at Dr.Fone advise businesses to segregate their data between mobile and desktop for this reason.
Find out more about where people are accessing your site from, and for how long. It will help you to make better business decisions.
Segregation to Avoid Skewing
Desktop and mobile users could be the same person at different times. Yet their behaviors will differ depending on how they're accessing your website. It's a safe bet to say that if someone is on a desktop computer they're not in a hurry and they have time to digest the content on your website.
However, someone on a mobile may be in a hurry. They could be on a bus and they need to get off it. The boss could be coming for a surprise inspection. You don't know, but if you look at your desktop and mobile data together it could skew the results you're getting.
You could get the wrong impression that people aren't spending as long on your site. But if you separate the desktop and mobile users you can get more accurate readings. That's the benefit of being able to use big data because you can create two different experiences. Using big data right will allow you to improve the accuracy of your information.
It's How You Use Big Data That Matters
Finally, you need to bear in mind that using big data garnered from mobile devices won't automatically increase your conversion rates or revenues. You need to use big data in the right way. That means you need to know which data matters and what doesn't.
It all depends on what you want to accomplish with big data and in which industry you're operating in. Regardless of this, the fact remains you should be getting ready for the growth of big data together with the mobile revolution.
What do you think is the most important way in which big data and mobile phones come together?
