8 Ways Tech is Changing the Fashion Industry
The world is filling itself with modern technology that is appealing to the millennials. As they begin to enter the work force, much of the focus in recent years has been on technology. This is especially true in the fashion industry. The days of print magazines and in-store shopping are ending and the online craze is beginning to offer so many benefits to fashionistas.
1. Wearables Have Become a Hot Commodity
One of the many trends that has become transparent in the fashion world are wearables. Spanning from the Apple watch to Google glasses, there are many different wearables that are appealing and innovating fashion with technology.
2. 3D Printing Has Actually Become a Thing
If you were born in the '90s and earlier, you probably remember hearing about 3D printing and how we all thought it was a myth. Well, not only is it not a myth, it has invaded the fashion world causing a huge frenzy with consumers. 3D printing is a hot commodity where you can have anything you want created on a printer.
3. Big Data Changes Are Happening in Fashion
Data analysis and enterprise solutions have slowly crawled into the fashion industry. Although it took a while for this to happen, it is a good thing it did. As time goes on, we should see fashion stores having more reactive inventories and designs for consumers. Eventually, there will be a shelf built just for you in a store. Be on the lookout for it.
4. Fashion Apps Are Making It Easier to Get Clothes
Ever see someone wearing something and you just had to have it? Well, with the growth of technology, this might be happening sooner than you thought. Many fashion apps have been developed to help secure those "must have" items you see around town. Taking a photo, the apps try to find that specific item for you. As technology updates, this should be even more apparent in the fashion world.
5. Collaborations Have Become Easier for Designers, Photographers, and Models
With the rise of technology and social media, the fashion industry has never been closer. Many designers, photographers, and models have all been able to collaborate more cohesively together with the introduction of social media. It's even easier to stay connected and find success in the fashion industry.
6. Online Retailers Are Making a Lot of Money
Statistics show that businesses that operate via online, and forget the retail store altogether, are likely to make $100,000 or more than a physical store location. Online retailers have a wide reach to many different clients. Pre-internet, it was difficult for many retailers to survive because they had to have a brand that appealed to the area. Now, fashionistas can share their vision with the world and have an online retailer. Stores like Shop Social Lite have become a huge success in the online retail business and prove why online retailers are succeeding.
7. Crowdfunding Increases
Pursuing your dreams has become even easier as technological advancements further. Many startup fashion companies have been able to thrive in the industry due to killer crowdfunding campaigns online. Kickstarter is one of the few campaign sites that allows fashion designers to get a campaign started to fund their new fashion business.
By being able to reach billions of people, startups can usually get great reactions from their crowdfunding campaign and finally pursue their dreams.
8. Personalized Experiences Through Browser Cookies
Another way tech has helped fashion is through the use of internet cookies. As a consumer, companies want to know what you like so they can tailor advertisements and discounts specifically to you and your likes. Many fashion websites are logging your cookies to see which items you select more often. Using this data, they are able to personalize the web experience and give you a selection of items online that you'd love.
Tech Continues to Innovate the Fashion World
Being a fashionista isn't easy, but technology has made it much less difficult for you to succeed in the industry. If you have a knack for style, then staying ahead on tech trends in the fashion world could help you monopolize the experience for your future career in fashion. Getting to know the industry now will help you become a successful entrepreneur in fashion.
