Online Shopping Experience Being Redefined By Big Data
The online e-commerce industry is growing like never before and with the availability of platforms like Amazon and eBay, people can find their necessities in a few mouse clicks.However, with the availability of different e-commerce websites, consumers and customers can experience a tad complication in selecting the right item according to their specification.
The overwhelming possibilities and options made available at different outlets with multiple variations can get you confused. Similarly, the floating prices is another problem that you might need to go through.
However, the future looks bright as the online shopping experience has been changing by leaps and bounds with several companies working for good. Searchub Inc. is one of the first companies that has launched a platform that makes use of machine learning algorithms and big data to offer a personalized shopping experience to its consumers.
Searchub, the platform developed by the company makes use of algorithms that provides recommendation by making use of Big Data. Retailers are connected to their customers according to the taste, needs and style and the information is gathered from mixed sources including user's social profile and online behavior.
The platform is empowered with easy functionality and looks visually appealing while it is also accessible from any platforms, be it desktop or mobile. The online shopping behavior is manifested by the platform that takes consideration of user's online experience in the past to quench the necessities of consumers.
Our engine uses high-level aggregate data about our users to match them with the products they really want," said Mohamed Bennani, co-founder of Searchub. "If you like Kim Kardashian or red pumps, that data suggests you are also likely to like a certain type of products and brands. If not, then our machine learning powered engine will remember this for your next search."
The platform also has about 300 million products from several stores worldwide and contains items from several categories including books, women clothing and more. Similarly, the price comparison charts, coupons and deals, and tax information is what is believed to redefine the online shopping experience today.
