- Ease of use Easy as pie. My 88 year old grandfather does it.
- Speed Very zippy.
- Configurability You are simply stuck with a bunch of square icons that do different things that don't really interconnect. No widgets. Most customization is folders.
- Ecosystem (apps, drivers, etc.) Lots of apps, but only apps. No widgets, no file system, no rooting. In the end, it just seems like there's no ingenuity.
- Openness Not open at all. Apple controls everything, most you can do is Jailbreak - and that's not even close to rooting on an Android phone.
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