- Ease of use Improvement over iOS 6
- Speed Good on iPhone 5
- Configurability The usual iOS fare
- Ecosystem (apps, drivers, etc.) Apple's App Store is still #1
- Openness Improvement in available APIs for 3rd party developers.
I suspect the foundation has been laid for a new set of UI/UX elements that have been deliberately omitted from this release, partially because some at Apple measure them to be 'not ready' and partially because yet others at Apple believe there is such a thing as 'too much innovation'.
Be that as it may, I am enjoying my iPhone 5 with iOS 7 more so than with iOS 6. My colleagues using Android based phones know I never make apologies for Apple, they are still behind the contenders in terms of UI/UX, and their ecosystem lead and brand will guard them only so much.
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