- Sound quality With a good pair of headphones and high-quality tracks, the average user shouldn't notice much of a difference between players.
- Video quality Videos look fantastic, especially on the new Retina Display. Video taken on the new HD camcorder built in looks great as well, and can be edited on the device.
- Ease of use I assume a decent percent of the gadget-buying community has played with an iPhone; therefore, they're familiar with how a touch works by default.
- Portability I find it hard to imagine Apple making this device any smaller, but I'm sure they'll find a way. Probably black magic.
- Battery life It will probably last you a little longer than an iPhone, but heavy gaming and app useage will drag you down pretty quickly.
- Media support If you want a player that can support DiVX or Xvid, look somewhere else. More lossless formats would be nice. Most people won't be affected by these things.
- Capacity Highest available capacity is 64GB (for which you'll pay $400), which should be plenty of room for your music, TV shows, and a few movies.
That aside, Apple took the already very-capable iPod touch -- a product without any real competitors -- and improved nearly every aspect, from size, to speed, to screen quality. The Retina Display screen looks pretty fantastic, although not quite as good as the higher quality IPS Retina Display on the iPhone 4.
The rear-facing camera is a bit anemic and nowhere near the iPhone 4’s camera, which now supports HDR shooting. But the new touch is also a better communications device, what with the addition of a front-facing camera and Facetime -- although you may still frequently find yourself wishing it had 3G (not so much for the calls as the, you know, data).
As has seemed to be the case for the last few years, the iPod touch stands alone in the portable media player market -- which is why it’s not much of a surprise that it’s now Apple’s best selling iPod.
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