87

A well-rounded, affordable fitness tracker

87

The Flex offers all the features you'd desire most in a fitness tracker while also being more attractive and more affordable than its competitors.

Buy It:

$95.27
$99.95

90-Day Price History

now
high
$99
low
$65

Critic reviews

7.8
15 reviews
  • Durability
    7.9
  • Portability
    8.5
  • Ease of use
    7.7
  • Design and form factor
    7.7

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User reviews

7.9
54 reviews
9.0
Engadget May 6, 2013

The Flex offers all the features you'd desire most in a fitness tracker while also being more attractive and more affordable than its competitors.

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8.0
CNET May 6, 2013

A long list of features and a comfortable fit make Fitbit’s new Flex the best fitness tracker you can buy.

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8.0
TechCrunch May 6, 2013

Fitbit has a winner with the Flex. It’s comfortable to wear, works very well and, at only $100, priced competitively. The Flex is the best Fitbit yet.

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8.0
GigaOM May 6, 2013

Those who already have a Fitbit or other activity tracking device might not be in a rush to buy another. But it’s an attractive, full-featured option for those in the market for an activity tracker.

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8.0
PC Mag May 6, 2013

Among wrist-worn activity trackers, the Fitbit Flex is the best and most competitively priced one you'll find. If you're not stuck on wearing a bracelet, though, the Flex's close cousin, the Fitbit One, is the obvious choice.

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6.0
Gizmodo May 7, 2013

...I don't know why anyone would want to buy the Flex. It's inaccurate, has fewer features and is the least motivating activity tracker of those available today. To be honest though, if you're relying on a device or app to get you moving, then you've got a whole different set of issues to contend...

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8.0
TechHive May 9, 2013

The Fitbit Flex matches the core functionality of the company's other socially-connected digital pedometers, but it's worn on the wrist. Its Bluetooth syncing and durability help it best competitors like the Jawbone Up.

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8.0
PC Advisor Sep 11, 2013

It’s addictive and fun, and if that gets you moving more and generally fitter and leaner it’s better for you than most other computing or mobile devices.

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7.0
TechRadar May 28, 2013

The Fitbit ecosystem is a great way to start using technology to keep on top of your personal health. But the Flex is the weakest link in the product lineup, a device that tries to take the same technology as the One and place it in a much more convenient position on the body.

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7.0
TrustedReviews Aug 3, 2013

It’s reasonably-priced, pretty convenient to slot into your life and is water resistant. However, it lacks some key features compared Fitbit’s other trackers and not as stylish looking as its wrist-bound rivals.

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6.0
T3 May 27, 2013

In our time with the Fitbit Flex, it was difficult at times to get used to the fact that we couldn’t just quickly glance at our wrist to see how many steps we had achieved that day. We love the idea of real-time data but we can’t say that we were fans of having to take out another device to see...

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8.0
GadgetMac May 7, 2013

I feel like the Flex is such a streamlined object rather than a recognizable gadget that it belongs on my wrist like some type of futuristic identity bracelet people would use in the distant future as their passport, their I.D and their digital wallet.

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7.0
9to5Mac Jun 11, 2013

The Fitbit Flex is a sleek device with tight app integration. But it’s “part of a complete breakfast”, you might say. The device itself will not make you fit.

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First Looks

product preview
Engadget Jan 8, 2013

If you've been monitoring the fitness-tracking space, but have been holding out for a band that offers just a little extra, then it's worth considering the Flex.

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product preview
Gizmodo Jan 8, 2013

The band itself seems a bit chintzy but is infinitely adjustable for any size wrist ... The One is the undisputed activity tracker champion and this seems like a step in the wrong direction.

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product preview
Laptop Magazine Jan 11, 2013

This unit is incredibly light, and the soft plastic is felt comfortable as we wore it around the booth for a few minutes. There isn’t much of a display on the unit, however, so the available information is pretty sparse.

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product preview
SlashGear Jan 7, 2013

All in all, we’re left with warm, fuzzy feelings about the Flex, and even though Fitbit is later to the market with it than Nike or Jawbone, the company appears to have learned from its forebears with elements like the battery-sipping LEDs and the water-resistance.

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product preview
TrustedReviews Jan 9, 2013

With many people keen to have the time displayed accessibly on their wrist, the FitBit Flex’s lack of time telling capabilities means users will have to double up their wrist wear in order to have the time at their disposal, an oversight that is sure to put many off.

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product preview
TechRadar Jan 14, 2013

The band itself isn't as discrete. It resembles a kid's rubber wristwatch and, to that point, it has several notches on its underside for a proper fit.

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9.0
Musikon Musikon

I have a Fitbit Ultra and I admit, I was getting a little tired of it. Having to remember to swap it in and out of my work clothes everyday to avoid washing was getting tiresome. Most days I just wouldn't bring it because I didn't want to deal with it. My laptop never stays in one place for very...

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8.0
brett brett

The Fitbit Flex was hard to get my hands on after it came out but I finally got it and I'd say that it was worth the wait. It's effortless and comfortable, which is what I was looking for in a fitness tracker. Design The band is simple, comfortable, and doesn't stand out as a "technology...

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5.0
HurtL0ck3r HurtL0ck3r

I was really looking forward for the Flex, I even sold my android phone and got me an iPhone because the fitbit app wouldn't sync wirelessly with my HTC one. Now the app isn't the problem, its the actual device! ITS NOT ACCURATE WHAT SO EVER! It would count my steps even when I'm sitting down or...

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6.0
Jacraha Jacraha

If you are looking for accuracy, this is NOT. the right choice. The step and other measurements are way off. It counts steps when I am sleeping. Tried support but all they they could say it is motion based, basically admitting that it would not be accurate. wish I had bought another brand.

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10
jbrinkman jbrinkman

I love the new Fitbit Flex. I have owned the original Fitbit and the Fitbit Ultra and while I miss the ability to track stairs I think that the Flex is the best Fitbit ever. If you have ever lost a Fitbit, forgot the fitbit in your pocket where it stayed until you found it after coming out of...

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8.0
will5 will5

I have been a Fitbit user since December 2009. I owned the original Fitbit, then the Fitbit Ultra, then Fitbit One, and now the Fitbit Flex. I have loved them all and Fitbit has continually upgraded and bettered the product with each release. The Flex is no exception. It is finally the "wear...

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