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Rovio lets loose Stars publishing program for third-party games
Rovio is entering the mobile publishing arena through its Rovio Stars initiative, which will cover the whole spectrum of publishing duties such as marketing and PR. Rovio will even consult with developers to help them optimize their games prior to launch. Budding developers can already submit their mobile works to Rovio Stars through a handy application page, though all applicants must have a playable build to present. Screens, videos and other supplementary materials are also encouraged, as it provides Rovio with a better sense of the overall game. As of now, Rovio Stars has recruited two games: Icebreaker: A Viking Voyage from Longdon-based Nitrome (based on the Flash version) and Tiny Thief from Barcelona indie outfit 5 Ants. The latter is due sometime this summer, while Icebreaker's mobile release is tentatively scheduled for "soon" on the official site.
Rovio launches Stars publishing program, names initial third-party games (video)
While Rovio still leans very heavily on one game franchise for its success, there's no question that it's a big company these days -- big enough, in fact, that it's venturing into publishing for the first time. Its new Rovio Stars division will look for a handful of promising third-party games to support, giving them both the resources and exposure needed to shine. The first titles to make the cut are Nitrome's upcoming puzzler Icebreaker: A Viking Voyage and 5 Ants' Tiny Thief. We don't know if Rovio's guiding hand will be enough to give these games a major boost, but we can get a taste of what's to come through the Icebreaker trailer after the break.
