If it wasn't clear going into the auction, it's pretty much obvious now that the dust has settled: Google wasn't in the 700MHz Block C auction to win it -- though it was certainly ready to pony up the cash in the event of a win. It was conjectured that Google was driving the bidding early on, in an effort to get hit that magical 4.6 billion reserve price that would require the winner to allow open access of devices and applications to the resulting network, and now Google has confirmed that it was pretty much a Google show in the early days of the auction. Apparently ten of the bidding rounds involved Google raising its own bid, "but it was clear, then and now, that Verizon Wireless ultimately was motivated to bid higher," reads the Google Public Policy Blog. It's worth noting that Google claims it would've nabbed the C Block license "at a price somewhat higher than the reserve price," but building out a network and becoming a major player in next-gen wireless internet would certainly be a large departure for the company, and we're sure there's a bit of relief over in Mountain View, CA at the moment.

So now that the dust is settling, winners are boasting, and Auction 73 is in the record books, it's time to take a good, hard look back on what was, what is, and what could've been. As we all now know, Verizon came away with the biggest prize -- the giant Block C that will be obligated to provide open access to any device that can technically support it -- but AT&T and Echostar partner Frontier Wireless could end up making quite a stink with their Block B and E wins, respectively. So how does everyone feel about the results? Is Verizon the proper trustee for what is likely the single most important swath of wireless broadband to hit the US auction block in the foreseeable future, or would Google have been a better choice? Should AT&T have stepped up to the plate and taken a shot at Block C, or is the lower bandwidth Block B sufficient for its needs and desires? Don't be shy now!

Win or lose, all the bidders wrapped up in the so-called Auction 73 for precious spectrum in the 700MHz band are still under tight FCC-imposed gag orders in an effort to stem any funny business, but it looks like they're at least ready to come out and dip their toes into the PR waters. Verizon, the biggest winner having claimed the big, wide Block C prize, says that it's "pleased with [its] auction results" (we should certainly hope so), that the new airwaves will help it maintain its "reputation as the nation's most reliable wireless network," and that they're now better positioned to lead the way with new services and devices. The megacarrier goes on to boast about the fact that its winning bids score it massive 298 million person footprint, plus another 171 million worth of licenses in different Blocks.

Meanwhile, AT&T seems happy with its purchase, too -- but then again, it's not like any of these companies would be issuing immediate statements expressing buyer's remorse, we guess. The number one US carrier by subscribers reports that its newly acquired licenses, in combination with spectrum snatched from Aloha Partners earlier this year, now gives it 100 percent coverage in the 700MHz arena in the nation's top 200 markets, with "quality spectrum" (whatever that means) covering 95 percent of the American populace. For what it's worth, AT&T's Auction 73 purchases were in Block B, which has moderately less bandwidth than Verizon's Block C win -- but as they say, it's not the bandwidth of the spectrum, it's the motion of the frequencies, so we'll have to wait to see how these guys actually use these licenses before we rush to any conclusions.

Finally, from its brief statement, Google appears to have gotten exactly what it wanted: nothing at all. The company says that Auction 73 "produced a major victory for American consumers" because Block C's reserve price was met -- thanks largely to Google's early bidding, it's believed -- which means that Verizon will be obligated to allow devices of all shapes, sizes, colors, and brands to participate when it flips the switch on its 700MHz network.

All three companies sound like they're itching to say more as soon as the FCC allows it, so stay tuned as we try to figure out exactly what's next for the auction, the carriers, and the people who actually want to benefit from this action (read: us).

Read - AT&T's statement
Read - Verizon Wireless' statement
Read - Google's statement

For something as incredibly boring as the FCC's 700MHz spectrum auction -- look, large corporations battling it out over arcane regulations! -- Google and Verizon have somehow managed to hold our interest. They keep spouting off catty little remarks like the one Google posted on its public policy blog yesterday in response to all the lobbying Verizon's been doing lately. Responding to the big V's claim that open-access rules are met simply because consumers can potentially buy unlocked handsets from non-carrier parties, Google's team shot back that Verizon was ignoring "the realities of the US wireless market," and making arguments that are "simply contrary to what the FCC's new rules actually say." Verizon hasn't said anything in return yet, but we expect them to TP the Googleplex any day now.

[Via GigaOm]