AMPAS
Latest
In movies, CGI is best when you don't even notice it
Cinema screens are huge, which is odd, because the eye can only focus on a small portion of what's in front of it at any one time. That's what prompted the Academy of Motion Picture Arts and Sciences to team up with neuroscientists from Birkbeck, University of London, who in turn recruited eye-tracking firm Tobii. The trio embarked upon a project to determine where people concentrated their gaze. Then, by using Tobii's hardware, were able to create a heat map that was overlaid on the frame, much in the same way that SMI analyzes sports matche. The conclusions from the research found that the best use of CGI isn't to make big robots at the front of the frame, but to fill in all of the spare detail that you're not looking at.
Academy: no cameraphones at Oscars. Moto: that sucks
The Academy of Motion Picture Arts and Sciences -- better known to most as the Oscar people -- are apparently promising to come down hard on the use of cameraphones at this year's event with a complete ban. That, in itself, is not surprising; the last thing our friends in Hollywood want is a flood of grainy, bootleg footage getting MMSed across the lands in real time. What is surprising, however, is that Motorola's been called out as a bit of a freeloader here. As you might recall, Moto had been trumpeting that some super-duper version of the MOTORIZR Z3 would be handed out to the "top 25" nominees at the event -- problem is, it turns out that the company isn't even sponsoring the show in any capacity, leaving them with zero leverage to override the Academy's ruling. We suppose they could mail out the phones before or afterwards, but how lame is that? Don't fret though, Moto, your efforts aren't for naught -- send those Z3s on over to us and we'll make sure they find loving homes.
