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If you've wanted to get in on the ground floor of an Alternate Reality Game tied to The Secret World, the time is now! A brand-new ARG developed by Human Equation has just entered the scene. Focusing on the Black Watchmen, this ARG differs in that it will be a persistent, complete game with feat...

1 year ago 0 Comments
March 19, 2014 at 4:30PM
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We've been trying to keep you as up to date with the Resistance 2 ARG as possible, but those of you who are new to the whole thing may still be understandably confused. Infinite Bits has a great article about how the ARG (Alternate Reality Game) has gone so far and how that links in to both Resist...

6 years ago 0 Comments
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ARGs (Alternate Reality Games) take the normal boundaries between games and reality and skew them just enough so that the two overlap, offering a new way to think about entertainment interaction. Perhaps one of the most famous of these is the "I love bees" campaign, which was developed to promote Ha...

6 years ago 0 Comments
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We spent most of Monday ensconced in the GDC Worlds in Motion summit track, which made "standing room only" seem extremely spacious -- most of the sessions were packed to the gills and then some. It seems like more than a few industry types are interested in the intersections between gaming and vir...

7 years ago 0 Comments
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Click to enlarge "Look for the signs, the keepers of the flame" That's the subject line of the email blasted out early this morning from "Xbox Flash". Checking the web-hosted version, the page is identified as "Forerunner Email". You don't have to be a rocket scientist (or a Halo fanboy) to deduc...

7 years ago 0 Comments
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For most gamers, 42 Entertainment gained notoriety after creating i love bees, a massive Alternate Reality Game (or ARG) that served as marketing for the launch of Halo 2 on the Xbox. Since then, Elan Lee has been busy. 42 invited poker fans to graveyards across the States as part of the promotion f...

8 years ago 0 Comments
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We've already seen the Da Vinci Code spun into a video game and a mobile game; starting tomorrow, it will also become an online puzzle trail, an Alternate Reality Game-style code quest run by Google and accessible from your Google homepage. This movie tie-in game fits with the book's themes of brain...

9 years ago 0 Comments
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While alternate reality games of the past have been deployed as viral marketing campaigns for standalone video games, newer ARGs are looking to physical merchandise as a means of funding and distribution. ARGs are usually characterised by a trail of puzzles left across various in-game websites, solv...

9 years ago 0 Comments