armada
Latest
Marvell's Pantheon platform to bring $99 smartphones, Armada 618 to dominate HD clips
In a presumed effort to get its news out before the whirlwind that is Mobile World Congress officially begins, Marvell has just shot out two vital pieces of information that may very well impact the price and performance of your next smartphone. First off, we've got the new Pantheon platform, which is designed to "provide breakthrough levels of integration that lower the bill of materials for mobile devices while offering consumers excellent performance, connectivity, and a compelling user experience." In other words, this is said to be the core ingredient in a future wave of "$99 smartphones" that can handle 3D gaming, HD media and some random thing called "calling." Next up is the latest member of the Armada family, the 618. Packed with a 1GHz clock speed and the ability to chew through 1080p content, 3D graphics and pretty much anything else you can throw at it, there's a halfway decent chance we'll see this under the hood of a few upcoming tablets, e-readers and bodacious smartphones. Hopefully we'll learn more at MWC next week, and we'll be sure to share it as soon as we get it.
Skiff and Marvell announce Skiff Reader Develop Kit in a bid to rule the e-world
We've been hearing a lot about Marvell lately driven, in part, by the rapid growth in e-reader devices. Now it's teamed up with Hearst's ambitious venture, Skiff, to create the Skiff Reader Development Kit (RDK) designed to allow manufacturers to quickly create inexpensive reading devices using Marvell's Armada System-on-a-chip with integrated electronic paper display controller. Naturally, the RDK includes built-in software support for the Skiff eReading service and digital storefront. Interesting, very interesting. It's becoming clear that Skiff's approach to toppling Amazon's early e-reader / service juggernaut is to flood the market with devices hooked into a compelling value proposition for publishers and content owners and then ultimately (sometime later this year), consumers. Hold tight kids, this could be Apple (Amazon) vs. Microsoft (Skiff/Hearst) all over again.
Marvell debuts quad core Armada ARM processor for kicking your mobile apps in the face
Marvell's already been showing some pretty great devices (like Spring Design's Alex, pictured) based on its Armada 500 (smartbook / nettop) and 600 (mobile) processors, but apparently that was just the tip of the proverbial iceberg. The real meat is in Marvell's newly announced quadcore versions of those very same GHz+ chips, which should put mobile devices into a different league power-wise -- at least until Marvell's competition hops on board. There's no telling how much these will cost or when they'll show up, but Marvell says they're aimed at the "mass consumer market" and "high volume gaming applications." Gaming, huh? Perhaps Tegra 2 has a little bit of competition in the prospective DS 2 chip race.
Spring Design Alex hands-on (Update: video!)
Spring Design was poised to take the official wraps off of its dual-screen, Android-based ereader this Thursday, but we were able to catch an up close and personal glance at the device today here at CES Unveiled. Highlighted over at the Marvell booth (understandable given the choice of processor), the reader was intensely thin and remarkably snappy. We had some gripes with the speed of the Nook, but every action we took on the Alex was relatively lag free. We even downloaded a book and watched it open up immediately, and the touchscreen response was also satisfactory. Spring Design also opted to expose the microSD card slot on the rear; you simple mash your card into the slot and listen for the click, and mash it once more to eject it. You better hope nothing pushes it by mistake, but hey, at least you're not stuck removing some rear cover just to swap cards. We've gotta say -- we're digging this thing based on our brief time with it, and we'd invite you to have a peek at the gallery below till our demo video is prepped. Update: Video is after the break! %Gallery-81573%
Marvell goes Snapdragon hunting, announces Armada 610 mobile processor
Qualcomm's Snapdragon is king of the mobile hill right now, but you just knew that wouldn't last long, right? Marvell is now after its throne, announcing the Armada 610. It's a "gigahertz class" mobile CPU that can not only do 1080p decoding but can handle encoding too, even able to pump pixels to four high-res (2,000 x 2,000) displays at once -- you know, just in case you have a pocket full of pico projectors. Open GL ES 2.0 is on tap, so 3D gaming should be a cinch, and while there's no specific specs given, the chip is said to need "extremely low power." It certainly sounds like a good combo to us, and that the chip is now shipping in limited samples to OEMs is even better news.
Marvell's Armada chip bringing 'HD-quality video, 3D graphics support' to Entourage Edge
We already knew that a potent Marvell chip was under the hood of Spring Design's Alex, but at long last the mystery surrounding the powerhouse within Entourage's Edge is no more. The Armada PXA168 processor will be responsible for steering the world's first "Dualbook" through the stormy seas that'll be created once crazed consumers get ahold of this thing, and while we've no idea if the software will actually support this laundry list of capabilities, the chip should have no issue with "full-featured web browsing, multi-format video and image processing." More specifically, we're informed that "HD-quality video and 3D graphics" will be supported, which could obviously lead to some pretty interesting applications (you know, like actual web surfing on an e-reader). Hop on past the break for a brief look at an early generation model as well as a functioning version of what should hopefully hit shelves in early 2010.
Marvell teams with E Ink for turnkey ereader processor
And so it begins. If you had any doubts whatsoever that the ereader battle was in full effect, let this introduction take all of that worry away. Marvell and E Ink have tag-teamed in order to announce a "highly integrated" ereader processor that'll be made available in "turnkey platforms" aimed at the booming ebook reader market. The ARMADA package includes a 166E application processor, WiFi, Bluetooth and 3G modem, and more broadly, the two have agreed to cross license epaper "timing controllers and system platforms," which may or may not be the cutest, sweetest thing we've ever heard. The goods are expected to be ready for readers in 2010, which means that buying a Kindle or Nook today is guaranteed to cause you all sorts of pain when the next best thing ships within twelve months.
