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We have to admit that in the current ad-happy climate we didn't think it would take some six months for an enterprising company to market TiVo's rich data mine. TRA will be licensing and marketing the info coming from TiVo customers, and the combination of viewing, demographic and purchasing data s...

July 1st 2008 at 10:27am 0 Comments
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Listen up, DirecTV users -- select TiVo customers aren't the only ones having their viewing habits inspected with a microscope. Apparently, your satellite provider has just teamed up with TNS Media Research to find a willing audience (read: opt-in participants only) of 100,000 folks that will allow...

January 31st 2008 at 7:50pm 0 Comments
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Don't you dare criticize TiVo's ad collecting / disseminating department for slacking off, as just months after it launched StopWatch to offer up second-by-second viewing data, the company is planning to also hand over demographic information about its customers. The move is certainly likely to shi...

November 8th 2007 at 10:51am 0 Comments
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Don't you dare criticize TiVo's ad collecting / disseminating department for slacking off, as just months after it launched StopWatch to offer up second-by-second viewing data, the company is planning to also hand over demographic information about its customers. The move is certainly likely to shi...

November 8th 2007 at 10:51am 0 Comments